On 28th May 2014 NLP4Kids moved into it’s very own premises. Gone are the days of renting offices and here we are now, well and truly rooted and here to stay!
Amongst other exciting possibilities, the new pad is the very first hypnotherapy clinic to achieve high street presence in Hemel Hempstead and as far as we are aware, quite possibly the first time an NLP Clinic has been on the high street so loudly and proudly.
Company director Gemma Bailey said:
“I had noticed in London that these Skin Clinics were popping up all over the place. I found them annoying and interesting in equal measure! Firstly I thought “Cheeky wotsits, it’s bog standard skin care products, packaged nicely at a premium price and the girls behind the counter are just shop assistance in white coats. There is only one dermatologist in there!”
Then I started to think about the business opportunity they had created. It looks really professional, clean and it’s something people want. Why should they have to go to the pharmacy counter up the back of Boots? This looks far more specialised and people want that.
So then I thought “Could this work for what we do? Could NLP and hypnotherapy work on the high street? Some people said no, but I thought why not? Why should we as practitioners be locked away in a Regus office on an industrial estate, or in the back bedroom of our homes? It reflects the whole attitude of mental health issues – hide it away and don’t talk about it. We’ve accepted that people have to have good dental hygiene if they want to keep their teeth and there are dentists on every high street. Maybe one day people will be as accepting about getting their emotions and mental health as cleaned up as their teeth!
It’s been really funny watching people go past the window since the signage went up last Wednesday. They start by just giving a glance over their shoulder, then slow down as they are processing what they read. Then you see them stop dead in their tracks just as they have gone past, scratch their heads and come back again for another read! The doors have only officially been open a day and a half and we have given out 120 leaflets already. We were taking bookings from people wandering in off the street on the day of the launch party.”
And of the future Gemma says:
“I don’t doubt that now we have pioneered this idea that others will start doing it too, but I really believe in the techniques that we use so I think that anyone who wants to follow our lead is welcome to do so. If it works here, we’ll roll it out throughout the rest of the country in the same way as we have the NLP4Kids license model.”
But will it become significant in the minds of the public or will it just blend into the high street and get forgotten about? Gemma doesn’t seem to think so.
“I had my last day in school this term and one of the children said “Miss Bailey, I was in the town and someone has put the picture from your t-shirt (the NLP4Kids logo) on a shop window! That was just two days after the signage went up. We’ve always been really big on the branding and it’s served us well from a business perspective. I think that having our very own base offers a reassurance to our clients and practitioners that something very credible is happening for our business.”
You can find out more about the NLP4Kids business model here: www.NLP4Kids.org/discovery-day