1. Why are there no geographical restrictions?
We do not have geographical restrictions in place for our licences for a few different reasons:
- We feel that it is really important to always match our practitioners and clients up correctly. It may sometimes be the case that an enquiry comes in from a parent to work with their child and that the practitioner nearest to them, is not quite the right fit. We like to ensure that we have the flexibility to match that family with the practitioner that is going to suit them best.
- We do not end up with any “dead” areas in the country. If for example, a practitioner only wanted to work one to one sessions, but not offer workshops in schools, we would have a whole cluster of schools in that area that we wouldn’t be able to work with, which would be disappointing.
- If we for example had a practitioner that was based in a less affluent area, we want them to have the flexibility to work elsewhere, where there is more earning potential for them.
2. How will I make my money back?
There are several different ways in which our practitioners earn a return on their investment.
- We offer one to one sessions for children in a private therapeutic coaching session. This means that a parent will typically contact the practitioner or NLP4Kids HQ directly requesting some sessions for their child. Typically we see children between 2-5 sessions and our practitioners charge an average of £115 per session.
- We work with children in schools. That may take the form of workshops with small groups or one to one sessions with children that the school identify as children who would benefit.
- We deliver workshops to teachers and we deliver one to one coaching for teachers.
- We also deliver workshops and one to one sessions to parents.
- We work with other groups of people who work with or influence children in some way. For example, children charities, healthcare professionals and people that work within the local council with children and families.
3. Do schools have funding for NLP4Kids services?
Typically when we work with schools, we access a source of funding called pupil premium. At NLP4Kids HQ we have a database of all of the schools that receive pupil premium and how much money they receive. In addition some schools may sometimes have access to localised funding, as well as other national projects that we are able to take advantage of. Some of those funds may be tied to specific subjects, but sometimes its up to the schools how they choose to use the money for each of the pupils, in which case we are able to tap into it.
In 2016 we set up a not-for-profit company which we use to access funding so that schools do not have to pay for a practitioner using their budget.
4. What happens if I want to start my own brand alongside NLP4Kids/ I already have my own branding?
This is absolutely fine, we actually encourage our practitioners to have their own businesses as well as the NLP4Kids one, as it means that their potential customers have several different routes to find them (e.g. on the internet.) If you have more than one website, for example, and those websites are promoted locally, it might mean that your customers bump into you online in more than one place, which will be very helpful for promoting your business. If you have your own branded website it might be useful for you to link it to the NLP4Kids website that we provide for you as a licenced practitioner, and have your NLP4Kids website linking back to your own branded site.
5. What do I get if I just want the training and do not want to become a licensee?
When you take training status only with NLP4Kids, you attend the various levels of training that you have signed up for. In addition you will have an NLP4Kids manual to accompany each of those levels of training. We will give you a logo for you to display on your materials and websites to advertise that you been trained by NLP4Kids and we will give you a white label copy of the workbook that we use for children and the workbooks that we use for parents and teachers, if you attend that level of training.
The workbooks will not be branded with the NLP4Kids logo, there will be details inside to say that we have given you our expressed permission for you to re-publish those materials and you can apply your own branding to it.
You will also receive a certification in the levels of training you have attended and 3 months membership to the ANLP the professional body for NLP Practitioners.
6. Can I upgrade from no licence to having a licence later on?
Yes you can, once you have completed your NLP4Kids training at any one of the three levels (Silver, Gold or Platinum), you then have a three month period form the date of the final training that you attend, within which you can upgrade to become licenced. If you wish to become licenced more than three months after your final level of training has passed, then we may not give you the option of becoming licenced or there maybe additionally training and fees for you to re-attend and refresh depending on the time period that has passed. This is in part because when we recruit a new licensee, there are certain resources that we provide and it’s much easier and cost-effective for us to order those in bulk rather than to buy for an individual. For this reason further charges may be incurred if you wait longer than the three months period after the training.
7. What’s the difference between the full and lighter Licence?
The difference between the two licences is the level of support and resources you receive. To compare the two, take a look at the documents below.
8. Can I switch between licences?
If you join NLP4Kids on the full licence, you must stick with that licence for a minimum of 6 months, before we would allow you to drop down to the lighter licence. In dropping down to the lighter license, your contract will then be extended to five years and your commissions will increase. You can change from the lighter licence to the full licence at any time and the contract for the full licence is three years.
9. How successful are the current practitioners?
Since NLP4Kids began we have made several changes to the practitioners that we take on and the criteria that they must fulfil. In the early days NLP4Kids practitioners were typically all NLP qualified people who did not necessarily have a great deal of business skills or experience. This meant that we had lots of highly skilled practitioners for working with children who were not always particularly effective at promoting their business.
As a result we dropped the licence fee for those people. After a period of time it became difficult to continue to provide the huge amount of support and service for them without the financial input for us doing so. In the last two years we have reintroduced the licence fees and have created a better structure of support and resources. We are now promoting more specifically to a franchise based audience, which means that we now have people enquiring about NLP4Kids who tend to have knowledge and confidence around running a business, but who are not necessarily well trained in NLP. However we provide really high quality NLP training, which makes sure that they become the best possible practitioner.
Our old practitioners (who are not paying a licence fee), now pay high commissions for continuing to be part of the NLP4Kids team and have to actively support the brand. Many of them have now moved to a trained status rather than a licenced status, because they were not effectively promoting their business or representing the NLP4Kids brand and some of them have realised the benefits of becoming a lighter licensee and have upgraded.
Therefore the success rate of our current practitioners is somewhat varied, the newer practitioners who are investing an ongoing monthly fee, tend to be much more proactive and much more business driven than our original practitioners who are part of the team and not paying a monthly fee.
10. Can I recruit my own practitioners?
If you become a master licensee, then you will be able to recruit your own NLP4Kids practitioners, this means that you will be hosting your own discovery days, that you will be training those people and providing all of the support as Gemma does at NLP4Kids HQ in the UK.
If you are a regular licensee, you can refer potential practitioners to us and we pay a commission rate for anyone who successfully undertakes training with us that you have recommended. However you will not be responsible for training those people or for providing them the ongoing support unless you became a master licensee.
11. Can I do this overseas?
Yes you can, we have trained practitioners who are based in Europe, The Middle East and Asia. It is obviously slightly more complex for us to take on an overseas practitioner because many of the systems that we rely on to help us screen our practitioners, will be set up differently overseas. That means that the process can take a little bit longer for us to completely screen the practitioner, prior to offering them the opportunity to gain a licence with us. The initial consideration is whether you want to do your NLP4Kids training in the UK, with the expense of flying here and staying in a hotel during that time, or whether you would want to arrange for our trainer to fly out to your home country and provide the training there.
Once we have decided where the training will be taken place we will begin to investigate the overseas equivalent of the police check, insurance, first aid and child protection. We will help you where we can, but typically it’s easier for you to research those things, as the information will be more accessible to you because you are based in that country. You will still have the option of choosing whether you want to become a licensee or not once the training is over and typically we would encourage overseas practitioners to consider becoming master licensees in the future. This means that you will be recruiting your own NLP4Kids practitioners and running your own team overseas.
12. Can I do this with a partner?
Yes, around 40% of our NLP4Kids practitioners regularly work with another member of the team. If you come to NLP4Kids in an existing partnership, we will ask you to pay separately for your training. However we would recommend that you only take on one license. You must be aware in that taking a joint licence means that should your relationship breakdown, you will have to make a decision about who will be responsible for continuing the licence commitments. If the non-licenced other partner wishes to take up their own licence independently they can do so.
13. Is NLP4Kids accredited?
Yes, NLP4Kids is accredited by the Association of NLP (http://www.anlp.org/), this means that it is considered as valid a qualification as NLP practitioner or NLP master practitioner for example. We also provide accredited NLP Practitioner, Master Practitioner and a hypnotherapy diploma via our other company People Building Ltd. Everyone who trains with NLP4Kids can access the 7 day NLP Practitioner training with People Building for free.
14. What NVQ level is the training equivalent to?
NLP4Kids training is not equated to any levels of NVQs standard training. NLP is an unregulated industry and as such there are a variety of differing standards within the world of NLP. In trying to compare the level of NLP training with a NVQ level training, is like trying to compare an apple with a mobile phone! They are entirely different forms of training.
15. Does everyone pass the course?
Unfortunately no, we have several procedures in place to really support our delegates throughout their training with NLP4Kids. However it is sometimes the case that a delegate is still able to fail the course. Typically this happens when the home study programme that we ask you to complete prior to attending the training is either not completed to a satisfactory level, not completed on time or not completed at all. In this instance we would offer you a place on the next available course dates, which is typically 6 months later. We only provide the certification once we have a fully completed home study test paper prior to the training that you are attending.
In addition we are mindful of wanting to recruit and accredit people who are the right personality for working with children and families. Unfortunately the world of self development sometimes attract some interesting characters, some of whom perhaps needs to work on their own personal development before offering it to other people. If we suspect that this is the case, then we will inform the delegate that the training is not going to be appropriate for them to complete at this time at the earliest opportunity. We do give all of our licenced practitioners the opportunity to re-attend the training with us at any point in the future throughout the life of their licence to keep their training and skills up to speed.
16. I am already NLP qualified, why should I do this training?
You should not have to do this training. You should be brilliant enough to create the competition for NLP4Kids!! 😉
However if that sounds like a big challenge (it is!) and if you have no interest in re-inventing the wheel, then you will have also realised that there is a huge amount of value in piggybacking on a brand that is already established and already working in the sector that you want to work in. Starting up a new business takes a lot of motivation and planning so jump aboard one that already has momentum.
17. What other training will I need?
If you want to become a licenced practitioner with NLP4Kids, we will ask you to attend first aid training and safeguarding children courses, get data protection and sign your licence agreement before we will publish your details on the NLP4Kids website as one of our licenced practitioners. You may also want to consider attending risk assessment training, although that is not compulsory. If you decide not to become a licenced practitioner and that you will take training only from us, then its entirely up to you on whether you choose to take up the additional courses that we would encourage our licensees to do.
If you are not already a qualified NLP Practitioner (typically a 7 day live training course) you are able to access this training via People Building Ltd for free.
18. Is there funding to help with the course fees?
We do sometimes hear about different funding sources that are available for people setting up a new business. However these tend to be localised or via a connection to a school. In some parts of the country “Wenta” is a useful organisation if you are considering starting up a new business. In addition your bank may be able to point you in the direction of small business loans or small business funds that are available to new businesses. Depending on your age it might be worth your while to speak to the Princes Trust or if you work within education or for the county council, sometimes they may choose to fund your training for you. Now we have our own not for profit company there is a chance that some opportunities could arise there.
We have created a document with a list of different funding options to explore:
19. How can I find out more about how franchising works?
To find out more about how our specific franchise works, we would always recommend that you come to one of our Discovery Days http://nlp4kids.org/discovery-day/.
For more general information about franchising, there are several publications available and loads of different websites on Google that you can look through.
Obviously franchising is not the right fit for everybody and ultimately you will never be the owner of the overall brand of the franchise. But it is a useful way to accelerate your business start-up, because you will be able to bypass elements such as, starting up a website, coming up with a logo, designing your workshops, designing your business cards and all of those things that can be incredibly time and money consuming when starting up a new business.
20. I don’t have any former experience in working with children, is that okay?
Yes, there are several qualifying factors that are important to us within the world of NLP4Kids, if you have no experience in working with children then we would encourage you to take up some voluntary experience where you can gain some. Perhaps assisting at a local school or even with your local scouts or brownies. Interacting with nieces and nephews in your extended family can all help too.
We DBS check (Police check) every potential NLP4Kids practitioner, at our expense and providing that you do not have any criminal convictions that could interfere with your suitability for working with children and young people; then your lack of experience should not be a stumbling block in your journey to becoming a NLP4Kids practitioner.
21. I have no experience in NLP is that okay?
Yes that’s fine. We are expert trainers of NLP and as such all of the training on the subject of NLP that you require, will be provided. This includes an initial home study programme to help you get to grips with the basics around the subject of NLP and a follow up 7 day live training as an accredited NLP Practitioner with our other company People Building Ltd in addition to the courses you take with NLP4Kids.
22. Is hypnotherapy dangerous for children?
*If a child has had or currently still has epilepsy we would ask the parent to check with their medical practitioner before proceeding with sessions of hypnotherapy.
23. Am not comfortable referring myself as a therapist after this training, what should I do?
We can understand why you would have these concerns, in these cases it might feel more appropriate to refer to yourself as a “coach” or as a “practitioner”. However in referring to yourself as a coach on your websites and other internet based materials, you may find that there is a challenge when people are searching for the kind of help that you would be able to assist them with.
Typically “coach” refer to sports and so you will be more likely to show up in a search among sports professionals if you have referred to your job title in that way.
Typically parents who are looking for assistance in helping their child with emotional issues, would use the terminology “therapist”, “counsellor”, “psychotherapist” or “Psychologist”. Although you may not be comfortable or qualified to use that terminology, it can be helpful to give mention to that terminology in some way among your written online material. For example you could say, “being an NLP practitioner isn’t like being a therapist.” That way you have mentioned the word “therapist” so that you would still appear in search results if a parent was searching for a therapist to help their child. If you avoid using the terminology completely, you might find that it poses a issue for your online marketing.
24. Am not great with technology, is that okay?
No, we need you to know the basics such as using Skype, being able to attach a document to an email, being able to store and find your passwords for different systems that we might give you access to, using email and downloading documents from the internet. If you are not of a IT level where those sorts of activities are comfortable for you, we would recommend that you do some additional training in those areas, prior to taking up a licence with NLP4Kids. Remember that we were given a highly commended award for the best use of technology in a family friendly business in 2014! This indicates that we do rely on technology quite heavily.
25. If I refer others to NLP4Kids, do I get a commission?
Yes, if you refer someone to the NLP4Kids team who takes up either training or a licensee with us, we will pay you £200 as a commission. For those who are referring practitioners to us on a more consistent basis, or if you are a master licensee, the commission may be greater.
26. What is the history of NLP4Kids?
NLP4Kids was founded by Kay Gill and Gemma Bailey in 2007, initially they set up a programme of workshops which they offered to children in their local community. Later Gemma began to specialise in working with children in her already established one to one therapy practice.
In 2010 Kay left NLP4Kids as a result of a busy family life and in 2010 Gemma began to pursue the idea of licensing NLP4Kids. She is the sole director of the company, the creator of the NLP4Kids training, manuals, and the materials our licensees access in the forum. She typically runs the NLP4Kids training and also created the NLP4Parents & NLP4Teachers programme and Hypnotherapy4kids.
27. Why do the number of practitioners you have fluctuate over time?
The number of practitioners that we have fluctuates from time to time because we do not continue to support inactive practitioners. We are constantly reviewing the interaction, output and productivity of the practitioners we have. If we feel that our practitioners are not working effectively, or if they work in a way which is detrimental to the NLP4Kids brand, we then review their contract to find out if we would like them to remain as part of the team or if it is in our best interests to part company.
28. Is this a part time or full time franchise?
When NLP4Kids first became a franchise, we initially worked with people who had previous training and experience in NLP. All of those people were also employed in another role or had their own businesses utilising NLP.
As such many people from our original team that you may speak to have found that having another role alongside their franchise has kept them as part time franchisees. This is because to take the NLP4Kids business to a full time business, you first need to invest in a full time marketing strategy for it. If you are working another job, you will not have the time available to roll out the strategy needed.
As we have started to work with a higher population of trainees who are committed to creating a successful full time business, we are seeing the number of full time NLP4Kids practitioners increase.
29. Can I contact one of your practitioners?
Yes, you can contact any of our practitioners that you see listed here http://nlp4kids.org/find-practitioners/. Feel free to ask them any questions.
We do not facilitate the contact between you because it can perceived that we have “warmed them up for a conversation with you”. Instead we would prefer for you to have a realistic and honest interaction with them, so please reach out to them independently of the NLP4Kids head office.
30. What is the cost of this franchise?
We have three levels of training, plus the franchise opportunity. The initial level of training (the silver level), is £5000, this gives you all the training you need to be able to work with children in one to one sessions, in schools and in workshops in the community. It also includes a day of business and marketing setup, plus all of your home study prior to attending the training.
The next level of training is the gold level, this includes everything from the silver level and in addition NLP4Parents & NLP4Teachers training (an additional four days). The cost of the training is £7500 and this includes all of your training manuals and DVDs.
The third level of training is our platinum programme, Hypnotherapy4Kids. This includes everything from the silver and gold level training and Hypnotherapy4Kids, which is an additional four day course, (taking your total number of days training to twelve days). The cost for the platinum level training is £10,000, this includes all of your study materials, manuals and DVDs.
We have been told many times that we are a very cost effective franchise, and since the latest upgrade to our resources we have been forced to evaluate whether the investment for the training reflects the quality of support and resources.
All of our trainings include accreditation with the association of NLP (ANLP) and all of the certification costs are included. We will also pay for your DBS check and your initial home study programme for you which is sponsored through our other company People Building Ltd.
Once you have completed your final level of training with us, you may choose to take up our licence opportunity. An NLP4Kids licence can be taken at any one of the levels of training (you don’t have to do all three levels to become licenced), there are two licensees that we have to offer.
Our lighter licensee is £120 per month and our full licence is £300 per month. If you take the lighter licence you can add in any missing elements from the full licence on a pay as you go basis or you upgrade to the full licence at any point in time. If you decide to take up our full licence, you must remain on it for at least six months before you choose to downgrade to a lighter licence if you find that you’re too busy to enjoy all of the benefits that the full licence has to offer.
31. Do I need a business plan?
It’s helpful to have a business plan in place, prior to starting your work as a licenced NLP4Kids practitioner. As such we will provide you with a business plan template that you can use. You can download that from here NLP4Kids Business Plan Template.
32. Will you get leads for me?
We like to teach our practitioners how to be fisherman, rather than doing the fishing for them. That said, we do promote the NLP4Kids website, which lists all of our current practitioners with their contact details and we kick start your relationship with schools with an initial marketing campaign to 100 local schools for you. We frequently receive enquiries from parents from different parts of the country and from schools. We refer this work onto our practitioners for a small one off commission. We do not take a commission if a parent or school contacts you directly.
33. Do parents know what NLP is?
NLP is becoming more widely known, that said we still have a long way to go and for this reason we also use terminology associated with hypnotherapy, counselling, psychotherapy and CBT. The general public are more familiar with these terms and although we do confess that we do not poses those credentials necessarily, it does give people a point of reference in understanding the methodology that we provide.
34. Who are the competition for NLP4Kids?
There are many other companies and franchisees providing confidence building, motivation skills and a variety of tuition support for children and young people. In the context of NLP for children, there are a few scattered independent “lone ranger” practitioners, there are no other companies using NLP for children in as proactive a way as NLP4Kids.
35. Is the business growing?
NLP4Kids has grown enormously over the last few years, in respect of the number of people who take part in our training, our familiarity as a brand and the number of enquiries that we receive. As such we can safely say that our business is growing year on year.
36. Can I take this overseas?
Yes you can, you are not geographically restricted in any licence that you take up with us, which means that you can work in any corner of the world that you choose. There are of course a variety of different challenges and obstacles that come from being based in another country and overcoming those may take a little more time than when we provide a licence to someone who is based in the UK.
37. How much money will I make?
The income that you generate will be dependent on your levels of productivity and your ability to follow the directions that you are given. As such your income can range from £0 – £80,000 a year. Limiting your work to only one income stream, such as offering one to one sessions with children, will limit your ability to earn money. Therefore the more diverse you are willing to be in the services you offer, the greater your earning potential will be.
Likewise, if you want to limit the time you dedicate to working, you will also limit your income potential.
This document will give you a guideline about the activity of current practitioners and a spreadsheet of potential earnings. Use the blank copy to populate the spreadsheet with your own data to give you a more realistic idea of the earnings you will achieve.
38. Can I do this with another job?
Yes you can although this will limit your income generation from your NLP4Kids business. We would suggest that you have available a minimum of three working days per week for your NLP4Kids business (weekdays not weekends). You will need to be incredibly self disciplined in order to structure your NLP4Kids business alongside any other work that you may be doing.
39. I think I need NLP, is it okay to use the training to work on my own stuff?
We would suggest that you attend some one to one sessions prior to any NLP4Kids training, if you need some self-development. The NLP4Kids training is an education and learning environment and we won’t be able to support you in making your own emotional breakthroughs on the training. Our NLP practitioner training offered by people building https://peoplebuilding.co.uk/ is a great platform for learning NLP and having the experience of self-development simultaneously
40. How do your licensees inform you of their progress?
Each month we send out a survey to our practitioners which takes them about approximately 10mins to complete. The survey asks questions about their productivity that month, their marketing activity and their levels of income.
41. What support do you provide?
Each month we equip our practitioners with a marketing pack that contains twenty eight social media post. In addition we provide twelve initial weeks of proactive one to one mentoring, which then evolves into monthly reactive one to one mentoring. We provide a live webinar every month on the second Monday of the month at 7.30pm and all of our webinars are recorded and stored in the forum, so you can listen back to every webinar since time began. We have a series of sales letters that we have a created and a variety of different marketing processes that you can utilise.
In addition we host a one to one get together with our team of practitioners quarterly. We provide free ongoing re-training for the life of your licence that you can access whenever we have training running. We have a forum where the practitioner can interact with each other and discuss marketing tactics and client challenges and a whole host of other resources stored in our online forum and in your manuals and DVDs.
Plus for anyone investing in NLP4Kids from 2016, we also provide a 7 day NLP Practitioner live accredited training course. As a result of attending this training you will also have access to the ongoing personal development resources from the People Building Members Club.
42. How does NLP tie in with mental health?
Mental health is gaining more recognition throughout employment and education, typically people are more familiar with interventions from CBT and the benefit of the support provided through facilities such as counselling and psychotherapy. NLP is a less common psychotherapy based tool. In part this is due to it still being a relatively new form of help for people, (it was created in the 1970s).
In order for any child, young person or adult to really benefit from NLP they must be 100% committed to achieving the results they desire. Our practitioners give advice, tools and strategies but they cannot make problems go away for a child or family and as such they need the full co-operation of the person they are working with and ideally their support network too (e.g. family and teachers).
NLP is not always suitable for those with complex mental health problems or severe learning difficulties. We expect our practitioner to be open and honest if they feel that their skill set is not a good fit for a child or the child’s challenges. If this is the case, we expect practitioners to point families in the right direction to find alternative help. (Usually their GP).
Some critics of NLP claim that those with more underlying, serious mental health problems may not be suited to this kind of therapy. If a practitioner is concerned that this may apply to their client, we expect them to ask the parent to consult with their GP prior to and if necessary throughout the duration of any work with our practitioners. We sometimes pass our notes to GPs and other professionals when requested to do so and in some cases of concern, a practitioner may need to contact a family’s GP on their behalf.
In the interest of positively affecting the wider system that may have influence over a child or family’s problems, we may make suggestions about how others can support the work we are doing, for example, suggesting to parents new reactions towards old problematic behaviours. This is because NLP largely relates to how one can change themselves but environment and other people can influence the rate and ability to achieve success.
The work we do isn’t right for every child, teacher or family. It is useful for certain situations and conditions relating to emotions and state of mind. There is evidence that suggests these kind of interventions can be useful in overcoming phobias, stress and to improve confidence and self esteem and it may also reduce the risk of returning to those unwanted emotional states again in the future.
At times, treatment can be challenging so it’s important that whoever we work with has a commitment to changing their thoughts and behaviour to get the best results. It requires an element of persistence, openness and bravery to get the most success from the work that we do. Sometimes there may be uncomfortable emotions to get through before that success is achieved and the results gained will often vary dependent on the child and family’s level of active participation, taking of responsibility to get the desired result and commitment to the processes we use.
43. Do you ever get referrals from GPs?
Occasionally, it depends on if the practitioner has proactively created relationships with their local GP/primary care trust. This can be achieved by networking.
44. Does NLP4Kids HQ set the fees we charge?
No, we do have minimum charges in place and suggested charges for you to take advantage of. However we respect that in different areas of the country there are different economies and different populations. As such we will work with you to help you decide on the right charges for moving forward. Typically we find that our practitioners confidence levels, set specialism and belief in their own skills and abilities will be the key thing in predicting their charges.
45. Do you take a commission for the clients your licensees see?
We have a referral commission in place for our practitioners, this means that if we refer a client to you, we would take up to 35% of the fee you charge for session for number one. If you are on our full licence that fee is dropped to 10% for session number one.
Any subsequent sessions we do not take any charges for and if the client comes to you directly we do not take any charges at all. Should we refer you to a school for a long time contract, we would take up to 32.5% charge for any contract that we help you secure in a school or a 25% charge if you are on the full licence for any initial contracts that we help you set up.
46. Why is the monthly fee a fixed fee and not based on commission?
Because we have a variety of activity levels among our practitioners, (some our working on NLP4Kids full time, others are doing it part-time and some do it intermittently), as such we do not want our company’s profits dependent upon our licensees level of activity. Instead we charge fixed fees so that we know that we can budget for the future and have a firmer idea of how much income will be available for things like marketing and promoting the NLP4Kids brand as a whole.
47. How quickly will I make a return on my investment?
If you are able to dedicate your time and energy to your NLP4Kids business upon completing your training, we estimate it will take around three months for you to begin to see a return on your investment. This is partly due to some of the legalities that may take sometime to complete, such as your DBS check and organising the information for your profile and your website, and also in part due to the time it takes to run the various different marketing strategies that we have available, such as mailing out a hundred schools on your behalf. This estimation is provided based on you taking consistent, daily action and following our instructions.
48. What are the most important skills and personality traits an NLP4Kids practitioner can have?
Motivation, consistency, persistence, excellent rapport building skills, understanding and the ability to listen.
49. I have convictions on my DBS, can I still apply?
It depends on what the convictions are for. We are happy to have a confidential conversation with you, we do have practitioners who do have convictions on their DBS but they have been risk assessed and have not at any time in the past posed any danger to children or vulnerable adults (i.e. they convictions were for activities not related in any way to children, young people or vulnerable adults).
50. How can I book a discovery day, Skype call or one to one meeting?
To book a discovery day, Skype call or one to one meeting, visit this page: http://nlp4kids.org/discovery-day/
51. Do your prices include VAT?
Yes, VAT is calculated at 20% and has to be paid by those in the EU. If you are outside of the EU or your training is paid for by a school, then you may be exempt from paying VAT. However typically we can only zero rate VAT on our products (for example manuals) but not on our live training (if you are receiving the training in the UK which is part of the EU.)
If you have questions about this or believe that you may be VAT exempt then you can always contact us. Our VAT registration number is 238703402
52. I am overseas, do I need to pay VAT?
If you are part of the EU you will still need to pay VAT, if you are outside of the EU, you may be exempt from paying VAT on products that are shipped to your home country.
It is likely that you will still need to pay VAT on any training that you receive within the UK or the EU. If you would like us to conduct a training in your country and you are outside of the EU, then you will probably not need to pay the VAT.
53. What are the options for making payments?
We do offer the option for you to pay in twelve monthly installments; it costs an additional 18% on top of the regular training prices for you to do so.
We do also work with a business loans company called Ortus Finance, who are able to spread the payment over a longer period of time, in some cases up to three years. They charge an 11% fee for doing so. You will need to apply to them directly and you will need to be a home owner as the loan is secured against your home.
54. How much would I need to pay off of my balance, before I attend the training?
If you are attending the NLP4Kids platinum level training, you will need to have paid off the equivalent of one deposit, £594 and two monthly installments of £924.92 (total £2,443.84).
If you’re going for the gold level training you will need to have paid your £594 deposit and three monthly installments of £679.09 (total £2631.27).
If you are coming along to the silver level training you need to pay your deposit of £594 and the equivalent of four monthly installments of £433.25 (total £2327).
55. How soon before training should I book my place?
As soon as humanly possible!
The more time you give yourself to prepare for the business that you want to start on the other side of your training; the quicker your business will be set up and the more prepared you will be to get it up and running. Those who leave signing up for training until the last minute typically take longer to set their business up and longer to gain a return on investments.
You will ideally need four to six weeks prior to the training date in order to complete your initial home study programme prior to training.
56. Do I have to do all three levels to be become licenced?
No, you can add in the lighter licence or full licence at either the silver, gold or platinum level of training.
57. Do I have to do the training in the order and sequence you say?
Its recommended that you start with NLP4Kids training, however after that you can take your pick as to which order and sequence you follow. If you wish to become a licenced practitioner, you will always need to do at least the silver level of training.
If you do not want to become licenced, you can purchase anyone of the three levels of training from us.
58. If I take the gold training, do I get the silver level included in the price?
Yes. You get the contents of the silver and the gold. That means for the 8 days training you receive NLP4Kids, NLP4Parents and NLP4Teachers for £7,500.
59. If I take the platinum level training, do I get the silver and gold level of training included?
Yes you do, the platinum level training includes NLP4Kids, NLP4Parents & NLP4Teachers and Hypnotherapy4Kids, totalling £10,000.
60. Is it possible to fail the home study training?
It is possible that you can fail the test paper, though highly unlikely as it is an “open book test paper” which means that all of the answers to the test paper questions are in the materials that we give you.
If you do not open the manual and listen to the discs (the blue manual) then you might struggle to answer the test paper questions!
We always give feedback on submitted test papers and give you 2 further attempts at re-submitting it before we ask you to take more time to complete it and attend the next round of training instead. The batting back and forth of the test paper can take some time, after all, it’s not just your test paper that is being marked.
This is why you should book a place on the training 4-6 weeks beforehand. That way we can ensure you have enough time to complete the home study element, have your test paper marked and returned to you for any adjustments a few times over if necessary, prior to the training starting.
61. If I take the training and not the licence, what do I get?
You will get your training manual and all of the DVDs included (all 26 of them). You will also get the live training and you will receive a white label copy of the workbooks that we use for children and young people/parents and teachers (if you are attending the parents and teachers training).
The workbooks come with our permission for you to reprint them. They come in a digital format and they do not contain the NP4Kids training or branding. It’s up to you apply your own branding to the white labelled copy workbook. We do offer a logo to say that you have been trained by NLP4Kids.
If you have purchased an NLP4Kids training from 2016, you can also attend an accredited 7 day NLP Practitioner training with People Building Ltd.
62. If I only take the home study manual and not the training, what do I get?
You will receive the manual and all of the DVD contents (26 discs) and a white label copy of our workbooks, for you to apply your own branding to. We do not offer any form of accreditation to those who only take the home study programme as we cannot qualify people to work with children that we haven’t met and screened.
We will give you a logo to say that you have invested in our home study training.
63. What other organisations do NLP4Kids collaborate with?
We have collaborated with a variety of different organisations’, from the Children and Young Peoples Mental Health Coalition to Action for children, Children in need, Lloyds bank, YMCA, Marks & Spencers.
64. Can I upgrade my training later or do I have to book the Silver, Gold and Platinum all at the same time?
If you book onto the silver training you can upgrade later to the gold or platinum and pay the difference in costs to do so.
If you wanted to skip NLP4Parents and NLP4Teachers (gold) and add Hypnotherapy4Kids (platinum) into your package instead that is fine too.
65. Do NLP4Kids offer help to teenagers?
Yes, but we do use a different branding for teenagers and students. On the workbooks for example we use a different logo to the regular NLP4Kids one.
66. What credibility does the company director have?
Gemma Bailey is a qualified nursery nurse with 18 years of experience in working with children and young people. She qualified as a NLP trainer in 2005 and has been the company director for People Building Ltd since 2004. Gemma has worked with countless clients over the years and mentors all of the NLP4Kids team.
67. What groups of people do you work with, e.g. young offenders?
We work with young people with a variety of different backgrounds, including those in pupil referral units, those who are looked after children, adopted children and children with some moderate learning difficulties too.
68. What age groups of children and young people do you work with?
In our workshops we work with children aged 7 years and over. In one to one sessions we can work with younger children but this is dependent upon the individual practitioners preference.
When we work with older young people, we tend to use alternative branding such as our NLP4Teens logo or NLP4Students logo.
Part of our work with young people is employability skills which can necessitate working with young people up to their early 20s.
69. What are the previous qualifications of your NLP4Kids practitioners?
Our practitioners have a wide range of qualifications and skill sets, we have worked with head teachers, deputy head teachers, children’s advocates, sure start workers, medical professionals, people from the courts protection service and we also have practitioners who have no formal experience in working with young people at all, for example those who have corporate backgrounds
70. What’s the difference between a NLP4Kids practitioner and a licensee?
Those that we refer to as “our NLP4Kids practitioners” are licenced by us. Those who have been trained by NLP4Kids, but do not take up the licenced opportunity, we officially refer to as “NLP4Kids trained” although those who have taken up our training do receive a certificate stating “NLP4Kids practitioner.” It is however missing the all important word “Licenced.
71. I am being made redundant, could this work for me?
Absolutely. It sounds like your exactly in the right position to be able to either consider NLP4Kids training and setting up your own business or becoming part of the licence team and having us support you and assist you in setting up your NLP4Kids business.
Typically those who have been made redundant have time on their hands – which is important, some knowledge of business and a good attitude towards work. In addition having the funds available to invest in your business that will help you to promote it further and faster.
72. How long will it take to become established?
Typically it takes around three months to start seeing a return on your investment into your NLP4Kids business. However to become fully established can take up to three years. Throughout that time your business development depends on your ability to be consistent and proactive, even though it may feel as though your efforts are not blossoming into immediate returns, it’s important to maintain consistence and persistence.
73. How much money should I set aside for my start up costs?
We recommend that you set aside the equivalent of three months wages (whatever three months wages are for you), so that you know that your living expenses are taken care of during that time. Plus you will need money to invest in your business throughout that time. The amount of money that you will need to invest in your business will fluctuate depending on how successful you want your business to be and a business plan can help you to establish that. Typically start up costs will be relatively low – it’s the investment of your time which is most costly.
74. Do I have to set up a Ltd (limited) company?
Initially you can be a sole trader, although there are some benefits of becoming a Ltd company, such as better protection for your own personal finances.
75. If I am self employed do I need to inform HMRC?
Yes you do, its important that you inform the inland revenue of your intention to become self employed, as you will need to begin paying tax on your income.
76. How much national insurance will I have to pay?
You usually pay two types of national insurance. If you’re self employed class two NI is paid when your profits are £5965 or more a year. Currently the amount you pay is £2.80 per week. You pay class four NI if your profits are £8060 or more a year and that is 9% on profits between £8060-£42,385 and 2% of profits over £42,385. These amounts may differ if you are employed and self employed.
Please seek financial advice from an accountant for clarification of your own financial situation so that you can plan effectively.
77. What ongoing costs will there be in my business?
In the context of your NLP4Kids business, there are a few ongoing costs for you to consider. These include the costs of your monthly licence fees, costs associated with hiring venues, stationary, petrol and motor for traveling to venues, bookkeeping fees, accountancy fees and bank charges.
78. Are your return on investments a reflection of income during term time only?
No, any return on investment sums that we have given you have term time work prorated for a 52 week year and do not reflect a term time period only.
79. What is the interest rate if I pay via monthly installments?
It 18% extra that you pay when you pay by monthly installments. However if you chose to use our business loans company called Ortus its an 11% charge. Click here for impartial finance advice.
80. Who created your licence documents?
Our licence documents was created by franchise lawyer expert Leathes Prior who are based in Norwich. http://www.leathesprior.co.uk/
81. Can I see a copy of the licence documents prior to signing up?
This is a copy of our 3 year licence agreement. The 5 year licence differs in licence term but all other conditions are the same: NLP4Kids licence agreement
82. Who are the NLP4Kids HQ team?
Gemma Bailey – Company Director
Marie Doherty – Administration assistant
Zoe Hare – Administration assistant
Alan Broom (Sound Alert AV) – Alan has been providing audio visual support to the NLP4Kids Discovery Days for the last three years and is pretty savvy about what we do. He is also a director for our not for profit company Superheroes Ltd.
Our virtual PA company is called No More Missed Calls. You may reach them if we are out of the office or busy on other calls.
83. How can I contact NLP4Kids?
Email – info@NLP4Kids.org
84. What do you cover on the silver, gold and platinum levels of training?
You can download these documents to find out what’s covered on the training. Here is everything that is included in the Silver Level Training; NLP4Parents and NLP4Teachers Gold Level Training and Hypnotherapy4Kids Platinum Level Training
85. What is the itinerary for a Discovery Day?
16:00 One to one interviews
86. Why do you charge 1p for a Discovery Day?
We charge a penny for a Discovery Day because we like you to make an investment into the advice and guidance that you are going to receive on the day. We will be investing an awful lot into that day to make sure it is fun and insightful.
We know from experience that when we hosted the event for free, many people would not bother showing up.
Therefore we now charge a penny so that we have some commitment from you and if you attend the discovery day as planned, then you will only pay one penny for your place that day. If however you fail to attend the Discovery Day and do not cancel your place with us, you will be charged £50.
87. Are your online forms safe?
88. Can I attend a Discovery Day without booking online?
Yes you can, simply send a cheque for £50 made out to People Building Ltd and send it to:
Post date it to the date of the Discovery Day and we will return it to you when we meet you at the Discovery Day. If you fail to attend and do not cancel your place then we will bank the check in alignment with our no show policy.
89. Who did Gemma train with?
90. What qualifications has Gemma got?
91. Do you ever dismiss practitioners?
92. Do I need insurance?
93. I already have a DBS, do I need another one?
94. Do the police checks, insurance etc work for those overseas?
95. On what grounds might you reject someone who wishes to become a practitioner?
Throughout the Discovery Days and training we observe your interaction with others. We have had instances in the past, where people have found that NLP brings up challenging emotions that they have found difficult to handle in a classroom environment and they have reacted towards other people who are attending the training, in an emotional way. Where possible we will support people through those circumstances, but we are not in a position to provide ongoing emotional support for those who have not yet resolved their challenges from the past.
You need to be of sound mind and steady emotion to become a NLP4Kids practitioner and if you are not, this may result in us rejecting your application for the time being.
To help us make this assessment we will ask you to complete a formal application which will include a health questionnaire and questions around your mental health and well-being. If we do not receive satisfactory references for you or we do receive a DBS which would indicate that you pose a danger to children or vulnerable people, then these will be grounds for rejection.
We also use a questionnaire to check for your suitability for running a business and how you might react in challenging circumstances.
In addition if you are not able to cope with the academic element of our training, for example the home study test paper, this will also be reason for us to refuse you a licence. To become part of the licensee team you need to have the business acumen required to focus on your business, take instructions and to give your business the degree of attention that it requires to grow.
If throughout your test paper, assessment or the training you appear to become easily distracted, lack focus or unable to follow instructions or listen, this may indicate to us that you do not poses the required skills to run a successful business and as such we would refuse a licence on this ground.
96. What happens if I want to stop paying my fees?
When you take up either a training commitment with us or a licence agreement, we want you to be fully committed to it. We will always deliver to the highest possible and timely standards and we ask the same in return.
The key element is communication and if you are communicating to us about the success of your business and following the direction we give you, then any difficulties that you experience should not as a result of your NLP4Kids business being unsuccessful.
However we do appreciate that life happens and sometimes there are things that distract us from being able to run our business effectively.
Please talk to us if you anticipate that you will have any problems in paying either your training or licence fees. We too are a small business and we rely on the honesty of our clients and customers to be able to budget correctly to pay our own staff on time. Therefore it is vital that you let us know as soon as possible if you anticipate any problems in the near or distant future.
97. What happens if I become ill or want to downsize my business?
98. I have looked for NLP4Kids on companies house and it looks like you only started trading in 2016 – why?
99. Can I see your company accounts?
100. Where does the NLP4Kids training take place?
Typically, our training takes place in Hemel Hempstead, Hertfordshire at The Box Moor Centre, London Road, Hemel Hampshire, Herts, HP1 2RE http://www.boxmoortrust.org.uk/. However, we occasionally run training from our own headquarters at:
And our Discovery Days often though not always, are held at the Box Moor Centre, London Road, Hemel Hertfordshire, HP1 1LS.