Here’s the lie: you are the one responsible for all the progress a child makes in therapy. That single hour a week you spend working your magic should be enough, right? Except it’s not. Because the other 167 hours? That’s where the real change happens—or doesn’t. **The Harsh[…]

In the world of NLP for children, there’s a surprising truth that often raises eyebrows among prospective franchisees: We don’t spend the whole session teaching new techniques. In fact, the majority of our time is spent doing something many might wrongly dismiss as unproductive – repetition. But here’s[…]

Some children are talkative from the moment they wake up, others retreat into silence, and many parents are left worrying about whether they should step in or back off. When your child won’t speak up, the silence can feel deafening. Are they shy? Are they introverted? Or is[…]

You’ll want to know how one unexpected phone call reminded me of something powerful – and how it turned into £600 and a life-changing opportunity for one family. Normally, my phone is set to forward all calls to the office. That way, I don’t have to field enquiries[…]

Have you ever felt that cold silence from your child – the one where they stop opening up to you, where conversations dry up, and you’re left wondering if you did something wrong? It can feel like rejection, and rejection from your own child cuts the deepest. But[…]

Timing matters more than most people realise. When it comes to setting up your NLP4Kids franchise, there is always demand for our work, but not every month is equal when it comes to winning opportunities with schools. If you wait too long, the academic calendar will overtake you[…]

When we ignore problems, they rarely disappear. More often, they wait, gathering power, until one day they arrive at our doorstep with a vengeance. I learned this the hard way when I bought the NLP4Kids head office building 11 years ago. The Window That Changed Everything During renovations,[…]

You’ll be shocked to know that in 2024, the Royal College of Psychiatrists reported 204,000 children were referred to psychiatric services for anxiety-related problems. That number is staggering, and yet I’m repeatedly asked a question by potential franchisees that makes me want to laugh under my breath: “But[…]