I had an interesting chat recently with a prospective NLP4Kids franchisee. She’d spoken to one of our long-time practitioners and came away with a worry – the practitioner had said it took her 18 months to make a return on her investment. The prospective licensee wanted to know: why so long?

It’s a fair question. But the answer, as it turns out, is a little more nuanced than it first appears.

You’re Comparing Yourself to a Completely Different Era

Here’s the first thing I realised: the practitioner in question has been with us for over a decade. That’s more than 10 years of continuous work, growth, and dedication – and today, she’s one of our highest-performing licensees. But back then? Things were a bit… sparse.

Ten years ago, we didn’t have the structured startup support we offer now. No dedicated launch strategy. No performance guarantees. Practitioners were given resources, yes – but they were left largely to their own devices to get moving.

Today, that’s no longer the case. In fact, we now guarantee that you’ll receive at least five client consultations in your first three months, or we refund your entire investment and continue supporting you anyway.

“We’ve turned the first 90 days of starting your children’s franchise into a guided, data-backed launch phase – not a guessing game.”

That’s because we now run ads for you. We set up your initial campaign, we gather your audience data, and we show you exactly how to keep the momentum going. It’s not just easier – it’s smarter. And none of that existed when this particular practitioner started. She paved the way. You get to benefit from the road she helped build.

Why Some Franchisee Stories Sound Slower Than Others

It’s not that the business is slow – it’s that some of them started before the world caught up.

The second reason her timeline looked different is because mental health was in a very different place 10 years ago. Back then, if you used the phrase “children’s mental health” too loudly in public, someone would likely ask you to lower your voice.

Since then, the world has changed dramatically – and not always for the better. The pandemic didn’t just disrupt lives, it exposed the fragility of our emotional wellbeing. In many ways, it did for us what the dot-com boom did for tech: it accelerated everything.

And the ripple effect? It hasn’t stopped. Even though lockdowns are long gone, the wave of anxiety is still rising. In 2024 alone, over 204,000 children in the UK were referred for treatment specifically related to anxiety (source: Royal College of Psychiatry). That’s a staggering number, and it’s growing.

Why Now Is the Right Time to Join a Children’s Coaching Franchise

If you’re considering joining us, know this – the demand has never been greater, and the support has never been stronger.

When you speak to our existing practitioners, you might reach someone in their first year or someone who’s renewing their fourth contract. It’s pot luck. But there’s something important to notice here: they’re sticking around. That tells you something. This isn’t just a stopgap career – it’s a meaningful, long-term business that evolves with you.

And if you’re the kind of person who wants to help children and young people rebuild their confidence, reduce anxiety, or cope with change, there’s never been a more urgent time to step up.

A Coaching Franchise That Grows With You – Not Without You

At NLP4Kids, we’ve turned our children’s coaching franchise into something powerful – a bridge between a growing crisis and the people who care enough to help fix it.

And we’re not just handing you a manual and wishing you luck. We’re walking the path beside you, especially in those early months. We’ve learned what works. We’ve learned what doesn’t. And we’re constantly improving because the need is too great to do anything less.

If you’re ready to create change, not just for yourself but for the children and families who are crying out for help – now is the time to take action.

And this time, you won’t be doing it alone.

by Gemma Bailey (with the help of Ai)

Becoming a Licensee