Starting a children’s franchise isn’t just about working with children (although let’s face it—that’s the best bit). It’s also about understanding the lay of the land. And I don’t just mean the schools, or the playgrounds, or even the nearby Costa Coffee (although all of those are important too 😉).

Going in Detective Mode 🕵️‍♀️
When someone becomes a new practitioner at NLP4Kids, we don’t just hand them a shiny new website and say, “Off you go!” (Although yes, we do provide you with a fully functional, beautifully designed one-press website 👩‍💻). What we actually do is so much more strategic and thoughtful than that. We go full detective mode 🕵️‍♀️.

Even though you’ll likely want to promote your children’s franchise in your local area, you’re not geographically restricted. That’s right—you can work anywhere in the world 🌍. But we still want to make sure that where you start marketing is going to give you the best shot at success.

So what do we do? We dig. We investigate. We research. And we look at things you might never have thought of.

Local Mental Health Issues
We look at population sizes (bigger is often better). We explore house prices (affluence usually brings demand). We even consider local mental health trends—because believe it or not, the kinds of issues that families are facing can vary greatly from one town to the next. Some areas seem to have more cases of anxiety, while others have higher levels of anger or behavioural challenges. And of course, we check the number of primary schools nearby—because schools mean children, and children mean clients. 👧👦

Finding Your Goldmine 💵
If it turns out that your hometown isn’t quite the goldmine we hoped for, we look at nearby locations that might serve you better. Remember, your website might have a home base, but you don’t have to stay put.

For instance, I’m based in Hemel Hempstead. It’s got a good population size, but it’s not the most affluent area around. So guess what? My clients tend to come from places like North London, St Albans, and Harpenden—areas with a bit more disposable income and a big need for child-focused mental health services.

When someone’s starting a new children’s franchise, the idea of analysing all this data can feel like the last thing you want to be doing. You just want to get going and do the work that makes a difference.

That’s why, when you join NLP4Kids, we do all of this legwork for you. I personally conduct the initial market research to help identify where you should be focusing your first marketing efforts.

And here’s the best bit… once that’s done, we set a clear goal: to secure five client consultations for you within the first three months. 🎯

If we don’t? We’ll give you a full refund on your training fees—plus an extra three months of support at no extra cost. That’s how confident we are in the system we’ve built.

Why Do We Do This?
This process isn’t just about getting clients early on—it helps us work out which locations to list on your website, which Facebook community groups you should be joining, and what local advertising options might give you the best return on investment.

So whether you want to scale up and take on more clients, or keep your work-life balance firmly in check, you’ll always feel in control. You can turn the tap up… or gently dial it back down. 🚰

And all the while, you’ll know that you’ve got a team behind you who’s done their homework—and who’s invested in making your children’s franchise a long-term success.

Want to know more?
👉 https://nlp4kids.org/becoming-a-licensee

With big vision (and a solid plan),
by Gemma Bailey (with the help of Ai)