Every now and then, I’m asked the question: “What kind of person really succeeds in an NLP4Kids franchise?”

And to be honest, it’s one of my favourite questions – because the answer is never quite what people expect.

The DNA of an NLP4Kids Practitioner

Last year, at one of our NLP4Kids get-togethers, we invited a guest trainer to take us through DISC profiling – a well-known personality assessment tool with a solid scientific foundation. Each of our attendees completed a profile, and (with their permission!) the results were shared with the group.

What we discovered was fascinating. There were common threads, patterns, and traits that many of our most successful licensees shared. And knowing that has been incredibly useful for me – it means I can usually tell quite quickly whether someone is likely to thrive in our children’s franchise.

But instead of giving you a breakdown of their DISC results, let me paint you a picture of the kinds of people who do really well in this work…

The people who succeed here are compassionate, teachable, and driven by a powerful desire to make a difference.

Some come from the corporate world – high-flyers who eventually grew disillusioned or burned out, and who wanted something more meaningful in their lives. Others have walked the path of caring: for family members, as part of a formal career, or simply because they were the ones others always turned to.

What We All Have in Common

Many of our practitioners have personal or professional experience with mental health or neurodiversity. Quite a few were teachers or social workers, frustrated by a system that made it near impossible to create change in the way – or at the speed – they knew was necessary.

What they all share is a deep-seated drive to improve the lives of young people.

The Rising Pressure

They see the rising pressures our children face, and they want to do something about it.

Whether they have experience in business and technology or not, they’re open-minded, eager to learn, and humble enough to be taught – even when they already know a lot. They’re coachable, and they follow our roadmap. Why reinvent the wheel when we’ve been refining the system for over a decade?

But they’re also independent. They don’t want to be micromanaged. They want freedom and flexibility, just as much as they want purpose.

The people who thrive at NLP4Kids care deeply about their communities, their personal growth, and the world their children are growing up in.

They’re not afraid to ask for help – and they offer it freely to others. There’s a real sense of camaraderie here, and our practitioners genuinely care about one another’s success.

And while they’re in it for the emotional reward of transforming a young life, they’re also savvy. They want financial independence. They want freedom. They want a coaching franchise that gives them all of that – and makes a meaningful impact.

They’re a good bunch.

So if any of this resonates with you – if you see yourself in the people I’ve described – then maybe it’s time we had a chat. Maybe you’re next.

Your next opportunity to step into this role and become part of our growing children’s franchise community is just around the corner. And if you’re teachable, passionate, and driven by purpose, then you’ll fit right in.

by Gemma Bailey (with the help of Ai)

Becoming a Licensee