In the world of NLP for children, there’s a surprising truth that often raises eyebrows among prospective franchisees:

We don’t spend the whole session teaching new techniques.

In fact, the majority of our time is spent doing something many might wrongly dismiss as unproductive – repetition. But here’s why that one word can make or break a child’s transformation.

**Why Repetition Isn’t Time Wasted**

Repetition isn’t a fallback. It’s the strategy. Some coaching franchise applicants express surprise when they learn how we structure our one-hour sessions. The reality is, teaching happens in a much shorter window than you might expect.

> “We don’t teach more to give more – we repeat to make it stick.”

Usually, we dedicate around 10 minutes at the start of a session to revisiting what happened last time. That includes exploring how the child applied what they learnt and in what situations it came in handy. Already, this is the first form of reinforcement.

The next 40 minutes may include something new – a strategy, a mindset shift, or a coping skill. But even then, it’s not just “teach and tell.” We break it down:

– Explain it
– Demonstrate it
– Do it together
– Review what we just did

Four rounds of repetition – all before the child leaves the room.

**The Science Behind What Sticks**

There are only two main ways that children (and adults) retain and internalise a new behaviour:

1. A significant, emotional event triggers a mental shift (like a phobia being created in an instant).
2. Repetition carves out a groove in the mind that eventually becomes an unconscious habit.

*Repetition takes ordinary moments and transforms them into lifelong habits.*

Repetition is how the unconscious mind gets programmed. It’s how autopilot behaviour is formed. And while we often talk about bad habits, good habits can be installed the same way – with intention and consistency.

That’s why in the final 10 minutes of each session, we recap again. We go over what was learned, how it will be used, and set expectations for where and when it should show up in the child’s life before we see them again.

**The Coaching Franchise Method that Works**

When they return, we repeat the process: “What did you use? What worked? What didn’t? What shall we tweak?”

It might not sound glamorous, but it works. While other programmes might chase novelty, we chase *neurological embedding*. That’s the quiet magic of the NLP4Kids coaching franchise approach.

**Why Less is More When More is Repeated**

This method doesn’t just work – it delivers consistent, reliable transformations. For families, it means the techniques we teach their children aren’t just impressive in-session. They work in the real world. At school. At home. With friends.

*When you repeat with intention, you don’t just teach a technique – you install a new identity.*

For aspiring franchisees, it’s a powerful reminder that the NLP4Kids coaching franchise isn’t about delivering entertainment. It’s about crafting results. Children don’t need 20 tools – they need 3 that they can actually use.

And if those 3 tools are repeated properly, they will use them for life.

by Gemma Bailey (with the help of Ai)

Becoming a Licensee