What if I told you that the very words you use to comfort a child or reassure a parent… might be the thing that’s actually fuelling their anxiety? This isn’t about tone. It’s not about facial expressions. It’s about words—single ones, seemingly harmless phrases—that nudge the brain in[…]

Here’s the lie: you are the one responsible for all the progress a child makes in therapy. That single hour a week you spend working your magic should be enough, right? Except it’s not. Because the other 167 hours? That’s where the real change happens—or doesn’t. **The Harsh[…]

In the world of NLP for children, there’s a surprising truth that often raises eyebrows among prospective franchisees: We don’t spend the whole session teaching new techniques. In fact, the majority of our time is spent doing something many might wrongly dismiss as unproductive – repetition. But here’s[…]

Some children are talkative from the moment they wake up, others retreat into silence, and many parents are left worrying about whether they should step in or back off. When your child won’t speak up, the silence can feel deafening. Are they shy? Are they introverted? Or is[…]

You’ll want to know how one unexpected phone call reminded me of something powerful – and how it turned into £600 and a life-changing opportunity for one family. Normally, my phone is set to forward all calls to the office. That way, I don’t have to field enquiries[…]